Recruiters – this is how you get my attention
I get recruiting offers all the time, everyday and have so for a few years. Rarely do I pay attention to them because most recruiters and recruiting firms suck. The majority of recruiters do not do their homework and they shotgun their jobs to everyone within earshot or social blast. Here is a recent email […]
PPC Management Questions
10 PPC Management Questions To Ask When Interviewing PPC Companies To determine if you are working with Pro’s Vs Amateurs, there are 3 primary areas of focus you should review when hiring: management process, transparency and control. 1) How do you define success? Impressions, Clicks and Traffic do no mean success. Only if the phone […]
What is your customer acquisition rate and how much does it cost to acquire a new customer
Do you know the cost to acquire a new customer? What is Your Customer Acquisition Rate? If you cannot answer those two questions, how will you be able to make profitable marketing and sales decisions? In this video, I discuss how to understand your businesses marketing analytics and know to the penny the cost to […]