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What is your customer acquisition rate and how much does it cost to acquire a new customer

February 6, 2014 By Alex Fender 1 Comment

Do you know the cost to acquire a new customer?

What is Your Customer Acquisition Rate?

If you cannot answer those two questions, how will you be able to make profitable marketing and sales decisions?  In this video, I discuss how to understand your businesses marketing analytics and know to the penny the cost to acquire each customer.

Filed Under: Google Analytics Expert Tagged With: adwords ppc, customer acquisition rate, ppc marketing

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  1. The 7 P's of Retail as the relate to Ecommerce and Digital Marketing 2014 | Funnel Science says:
    June 15, 2014 at 5:42 PM

    […] You need to know the conversion rate by every keyword and every source. Then you need to know your cost per acquisition and the sales to close ratio by […]

    Reply

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