Do you know the cost to acquire a new customer?
What is Your Customer Acquisition Rate?
If you cannot answer those two questions, how will you be able to make profitable marketing and sales decisions? In this video, I discuss how to understand your businesses marketing analytics and know to the penny the cost to acquire each customer.
[…] You need to know the conversion rate by every keyword and every source. Then you need to know your cost per acquisition and the sales to close ratio by […]