Alex Fender

Sales & Marketing Expert

Alex Fender is an Adwords Rain Maker, certified in Google Analytics &

Adwords® PPC & SEO Expert. He has worked with countless local, national and international organizations, helping them reform their marketing approach and implement marketing and sales funnels. Alex has helped contribute to the acquisition of six companies and consulted with over 1,000 clients globally.

After graduating Berkner High School on a Friday, he went to boot camp the following Monday and served 8 years in the U.S. Marine Corps. The military inspired him to do better in life and he graduated Cum Laude from Columbia College with his B.S. in Management. He then went on to graduate school at Northwestern University to study Predictive Analytics but dropped out mid way through the program after winning the Veteran Business Battle in 2017.

Alex is a proven and documented expert in sales funnels, sales optimization, lead generation, the entire Google Ads/Analytics platform. One of his most recent accomplishments includes developing a closed loop marketing software that uses predictive analytics in the sales funnel.

He has had the opportunity to work closely with thousands of clients in a variety of industries over the course of a 15 year career. Including: B2B, B2C, CPG, ecommerce, automotive, Beauty, construction, grocery, healthcare, education, real estate, and travel.

Being a Google Certified Marketing Consultant, Alex used his knowledge and expertise to develop a process using science and software to track and analyze purchasing behaviors. This process is utilized to predict the performance of digital marketing. After more than 2 years of research and development, Funnel Science technology was completed.

Alex’s work ethic, success with clients and entrepreneurship has led to Alex attending and being invited to many conferences and competitions. These include Google Engage All-Stars Competition, Veteran Business Battle (Funnel Science won first place), being named Veteran Entrepreneur of the Year (2013), as well as appointment to the U.S. Small Business Administration Advisory Committee on Veterans Business Affairs.


  • Served Honorably in the US Marine Corps from 2000- 08
  • Awarded the Veteran Entrepreneur of the Year (2014) by MTI at the Federal Reserve Bank in Dallas, TX.
  • Veteran Business Battle Winner | Rice University, Houston, TX. (2017)
  • Appointed by the Secretary of the SBA to serve on committee in Washington D.C. for Veterans Business and Development (2018)
  • Pioneered closed loop marketing technology
  • Google All-Stars Winner | 4 consecutive years


  • Federal Home Loan Bank of Dallas
  • Sally Beauty Supply
  • Albertsons
  • Raileys
  • Farm Fresh
  • III Forks
  • Cantina Laredo
  • Collin Street Bakery
  • OX Hunting Ranch
  • Pella Windows & Doors
  • Floss
  • Disc Spine Institute
  • Texas Health Resources

Skills Include:

  • Google Analytics
  • Google AdWord Certified
  • SEO
  • PPC
  • Predictive Sales & Analytics
  • Email Marketing
  • Facebook Ads
  • YouTube Videos
  • Sales Funnels