Alex Fender discusses how to optimize your adwords PPC marketing campaign to increase the conversion rate and optimize the cost per phone call. What is the lifetime value of each of your customers? What is the cost to acquire a new customer? Is your Adwords PPC campaign generating a profit?
My day at Google
This morning I started off my day in beautiful San Jose California. A nice change from the 100 degree + dog days of the Texas Summer. Google Engage All-Stars Summit 2013