Alex Fender

Whats Good For Google Complicates Business For All

Google Updates In Adwords© and Analytics 2013 Damn Google would you slow down for a minute with some of these updates! Dont be evil.  Its the Google Mantra and some times I just don’t know.  I just got off a call with Google Adwords support team discussing the new “Enhanced” campaigns that will be forced into […]

Information brings the elimination of mediocrity

A “Bad Economy” & the Elimination of Mediocrity Over the last 300 years, technology has continued to advance at a pace that has been alarming, overwhelming and to many, scary.  The automobile killed the buggy business and machines that once required human power are now operated by the machines themselves. Yes the economy sucks but […]

Welcome to our coming out party

Welcome to the latest Funnel Science creation, a blog designed around the personality and attitude of the head Funnel Scientist. In digital marketing, there are millions of ways to waste your companies advertising budget and resources. I am a big believer in “If it’s not measurable, it’s not worth doing.”  But measuring online objectives is typically […]